The more people live with technology, the less they seem to trust it. In the wake of data breaches, questions about surveillance and increasingly consequential decisions being made by artificial intelligence (AI), it
s no surprise that the average persons relationship with technology companies is complicated. But at one of the world`s largest tech companies, a dedicated team of tech ethics and accessibility experts is working to make it easier to believe that trustworthy technology is possible.카지노사이트
As part of an ongoing effort to understand how ethics, accountability and action evolve in the tech industry, members of the World Economic Forum
s Responsible Use of Technology project community worked with Salesforce to dive deep into its journey towards more intentional innovation. In tandem with our reports on Microsoft and IBM, Responsible Use of Technology: The Salesforce Case Study shows how some of the industrys most influential businesses see their role in designing a trustworthy way forward for tech. These are three key lessons from Salesforce’s experience with tech ethics and responsible innovation.
- Leading with values builds a great company culture
The elephant in the room of ethical work is the reality that hardships, even crises, eventually arise. At Salesforce, it has always been part of the corporate culture to use the business as a platform for positive change. , it was the real challenge that provided the opportunity to translate the company’s values into real action. This takes the form of both grassroots and managerial action. After employees expressed concerns about working with U.S. Customs and Border Protection in an open letter to the CEO, Salesforce created its first-ever ethical and humane use office.
- We need a credible and responsible innovation process
A key part of Salesforce’s approach is turning that idea into a process that doesn’t rely on her one person’s vision. A company starts with basic principles and employee buy-in. From there, the team prioritizes consumer connections and establishes a real-world approach. Insights from a dedicated Decision Advisory Board and centralized accountability within a dedicated Ethics Office with a dedicated Chief Ethics Officer empowers companies to balance the need for perspective with the need for action I can.
A systems approach democratizes the work required to make well-informed decisions and accommodates a rich variety of contexts and perspectives when providing guidance to business leaders. And to work effectively, people need to know that relevant voices are being heard, that all decisions are guided by the same principles, and that there are clear channels of communication and feedback that leaders take seriously. must be convinced.
- Operationalize principles to drive influence and accountability
Expanding impact and accountability on issues of ethics and inclusivity in technology requires shared responsibility across the many areas where product and process decisions are made.
Here are some ways to operationalize the principles: Have practical product usage policies and instructions readily available; build ethics into how products are designed rather than using hindsight. Train and empower your employees. Investment in multi-stakeholder collaboration across industries. Ultimately, our vision at Salesforce is to be more proactive than ever. It’s impossible to anticipate all risks, but it’s easy to think of the Office of Ethical and Humane Use as a group of weather guardians. For them, making sure the proverbial building is weatherproof is just as important as being able to predict storms.바카라사이트
If the people who develop and use the technology know that protecting privacy, security, human rights, and identity are core elements of the product or service (not patching after the damage has been done)., Salesforce says it trusts the technology it restores.
Responsible technology is already a priority, as we’ve seen at Salesforce, IBM, and Microsoft. It will also be at the forefront of more conversations as public awareness, regulatory attention and academic research increase. Ethical considerations are the basis of many consumer decisions today. For individual businesses and our interconnected economy, success depends on responsible use becoming a fundamental part of how products are conceived, designed, maintained, and sold.
But our case studies make it clear that no one company can solve these problems alone. By taking a closer look at examples of organizations that aren’t afraid to address the ethics of technology, we can learn a lot about how to shape the way forward. Each step on the road may not be clear, but by moving with colleagues, partners, and those they serve, organizations can trust the global community to keep them on the right track.
Hopefully, if we choose our path together, we can make trust an integral part of our journey.온라인카지노